Journal of Business-to-Business Marketing

Scope

The Journal of Business-to-Business Marketing® encourages diversity in approaches to business marketing theory development, research methods, and managerial problem solving. An editorial board comprised of outstanding, internationally recognized scholars and practitioners ensures that the journal maintains impeccable standards of relevance and rigorous scholarship. The Journal of Business-to-Business Marketing® features: -basic and applied research that reflects current business marketing theory, methodology, and practice -articles from leading researchers covering topics of mutual interest for the business and academic communities -a summary for business marketing practitioners and a structured abstract accompanying each article -commentaries from the business world provided by leading business thinkers -a book review section which reviews books of pertinent and direct interest to academics and professionals in business-to-business marketing Main topical areas covered by the journal include: business / organizational buyer relationship management, business / organizational buying behavior, business / organizational buyer-seller dyad, business / organizational networks and alliances, industrial segmentation, business marketing strategy, fostering ethical business marketing practices / legal issues / government regulation and traditional business marketing mix areas such as industrial products / business services, ideas and experiences, managing innovations, business brands / packaging, industrial pricing (negotiations, bidding), industrial distribution-logistics and supply chain management, promotion (industrial selling and sales management, trade shows, direct marketing methods, sales promotions and all forms of industrial advertising), and the impact of the Internet on all areas of business marketing practice.