Journal of Political Marketing

SJR Rank #8,594H-index: 37SJR: 0.675Best quartile: Q1
Journal website: aims, scope and author guidelines
Publisher

Routledge

Country

United States

Type

journal

SJR by Edition

2022202500.20.40.60.8

Subject Categories

  • Sociology and Political ScienceQ1
  • MarketingQ2

Areas: Business, Management and Accounting · Social Sciences

Most published research topics

Social Media and PoliticsElectoral Systems and Political ParticipationMedia Studies and CommunicationPolitical Influence and Corporate StrategiesConsumer Behavior in Brand Consumption and IdentificationGender, Feminism, and MediaMedia Influence and PoliticsDigital Marketing and Social MediaSocial and Intergroup PsychologyGender Politics and Representation

Source: OpenAlex

Publication Statistics

2025 Docs3-Year DocsCitable Docs015304560

Documents per Year

20222025010203040

Detailed Information

ISSN

1537-7857, 1537-7865

SJR Best Quartile

Q1

Region

Northern America

Citations per Document (2 years)

2.88

References per Document

75.49

Coverage

2002-2026

Scope

The Journal of Political Marketing aims to be the leading scholarly journal examining the latest developments in the application of marketing methods to politics. As the political world becomes more complex and interwoven, it is imperative for all interested parties to stay abreast of “cutting edge” tools that are used in unique and different ways in countries around the world. The journal goes beyond the application of advertising to politics to study various strategic marketing tools such as: Voter segmentation Candidate positioning Use of multivariate statistical modeling to better understand the thinking and choices made by voters.

Metrics from SCImago Journal Rank 2025. View on SCImago