Journal of Promotion Management

Scope

The Journal of Promotion Management is a peer-reviewed publication committed to publishing scholarly research findings that have a high impact on the field of promotion management. The journal aims to keep you up-to-date by publishing cutting edge research papers that close the gap between future business needs and current business practices. We are actively encouraging global contributions from scholars across the broad domain of marketing, communication, management and innovation among others. We welcome novel and ground-breaking contributions concerning all aspects of promotion management. The Journal of Promotion Management is an essential resource for professionals, educators, and students. Each issue of the journal includes conceptual as well as empirical research papers providing the reader with concerns and perspectives on emerging business trends and practices. Articles will provide the kind of information that will help you in practice or provide a foundation for future research or class discussions.