Journal of Marketing for Higher Education

Scope

The Journal of Marketing for Higher Education is a multi-disciplinary journal and welcomes papers from all the major disciplines that connect with the marketing of higher education. The journal aims to publish: Challenging articles on higher education marketing, marketing ethics, services marketing, consumer behaviour, economic and policy dilemmas from across the world that make a contribution to critical theory and empirical research which stimulates debate and develops knowledge in the field. Papers on key aspects of the interface between markets and higher education which aim to provide a critical forum for the appraisal of theory, practice and ethics where marketing has a role to play in higher education, nationally and internationally. Papers which critically engage with theoretical and empirical issues drawn from as wide a range of perspectives as possible in the context of markets, marketisation, ethics and higher education.