Journal of Advertising Research

SJR Rank #3,543H-index: 107SJR: 1.219Best quartile: Q1

Journal website: aims, scope and author guidelines

Publisher

Taylor and Francis Ltd.

Country

United Kingdom

Type

journal

SJR by Edition

Subject Categories

CommunicationQ1
MarketingQ2

Areas: Business, Management and Accounting · Social Sciences

Most published research topics

Consumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social MediaConsumer Market Behavior and PricingMarketing and Advertising StrategiesDiverse Scientific and Economic StudiesMedia, Gender, and AdvertisingManagement and Marketing EducationHuman auditory perception and evaluationMedia Influence and HealthTechnology Adoption and User Behaviour

Source: OpenAlex

Publication Statistics

Documents per Year

Detailed Information

ISSN

0021-8499, 1740-1909

SJR Best Quartile

Region

Western Europe

Citations per Document (2 years)

2.85

References per Document

67.75

Coverage

1972, 1991, 1996-2025

Scope

The mission of the Journal of Advertising Research (JAR) is to act as the research and development vehicle for professionals in all areas of marketing including media, research, advertising and communications. Published by WARC for the ARF, the JAR provides a forum for sharing findings, applications, new technologies and methodologies, and avenues of solution. Its primary audience is academics, as well as the practitioner at all levels of practice.

Metrics from SCImago Journal Rank 2025. View on SCImago