Journal of Advertising

SJR Rank #401H-index: 151SJR: 4.201Best quartile: Q1
Journal website: aims, scope and author guidelines
Publisher

Routledge

Country

United States

Type

journal

SJR by Edition

2022202502468

Subject Categories

  • Business and International ManagementQ1
  • CommunicationQ1
  • MarketingQ1

Areas: Business, Management and Accounting · Social Sciences

Most published research topics

Consumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social MediaMedia, Gender, and AdvertisingMedia Influence and HealthMarketing and Advertising StrategiesConsumer Market Behavior and PricingManagement and Marketing EducationBehavioral Health and InterventionsCustomer Service Quality and LoyaltyDigital Games and Media

Source: OpenAlex

Publication Statistics

2025 Docs3-Year DocsCitable Docs04080120160

Documents per Year

20222025020406080

Detailed Information

ISSN

1557-7805, 0091-3367

SJR Best Quartile

Q1

Region

Northern America

Citations per Document (2 years)

12.06

References per Document

72.66

Coverage

1972-2026

Scope

The Journal of Advertising, is the premier journal devoted to the development of advertising theory and its relationship to practice. All research related to all types of advertising will be considered for publication. This includes advertising effectiveness, advertising ethics, global advertising issues, and methodological issues, along with the economic, political, social, and environmental aspects of advertising.

Metrics from SCImago Journal Rank 2025. View on SCImago