Social Marketing Quarterly

Scope

Social Marketing Quarterly (SMQ) is a scholarly, internationally circulated journal that covers theoretical, research and practical issues confronting social marketers. As one of only two journals exclusively focused on social marketing issues, SMQ targets social marketers and other professionals interested in contributing to social marketing theory and practice. SMQ consists of research studies, case studies, conference notices, essays, editorials, book reviews, and other relevant news regarding social marketing efforts around the world. This comprehensive approach makes it an invaluable resource for practitioners, academics, program developers, policy makers, and administrators. SMQ publishes original work and fosters a cooperative exploration of ideas and practices in order to build bridges among various disciplines so that innovative change strategies and alliances are created. Manuscripts are submitted to a double-blind peer-review process. Sections include Applications, Theory and Review, Training Initiatives, Book Reviews, Notes from the Field, Resources, and Looking Ahead.