Journal of Interactive Marketing

SJR Rank #671H-index: 142SJR: 3.125Best quartile: Q1APC: US$5,400
Journal website: aims, scope and author guidelines
Publisher

SAGE Publications Inc.

Country

United States

Type

journal

SJR by Edition

2022202502468

Subject Categories

  • Business and International ManagementQ1
  • MarketingQ1

Areas: Business, Management and Accounting

Most published research topics

Digital Marketing and Social MediaConsumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and PricingTechnology Adoption and User BehaviourCustomer Service Quality and LoyaltyConsumer Retail Behavior StudiesDiverse Scientific and Economic StudiesCustomer churn and segmentationHuman auditory perception and evaluationDigital Platforms and Economics

Source: OpenAlex

Publication Statistics

2025 Docs3-Year DocsCitable Docs0255075100

Documents per Year

2022202509182736

Detailed Information

ISSN

1094-9968, 1520-6653

SJR Best Quartile

Q1

Region

Northern America

Citations per Document (2 years)

9.82

References per Document

83.20

Coverage

1997-2026

Scope

The Journal of Interactive Marketing aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting and service of individual customers. We strive to publish leading-edge, high-quality and original research that presents results, methodologies, theories, concepts, models and applications on any aspect of interactive marketing. The journal has no preferred or disallowed methodologies but is open to conceptually rigorous approaches of any type. Manuscripts should address current or emerging managerial problems and have the potential to impact practice and theory in interactive marketing.

Metrics from SCImago Journal Rank 2025. View on SCImago