Journal of Global Marketing

Scope

The Journal of Global Marketing is a peer-reviewed international journal dedicated to advancing cutting-edge global marketing theories and practices, emphasizing research that addresses marketing strategies and challenges that firms, industries, and public sector agencies encounter worldwide. This truly international journal provides perspectives beyond North America and Western Europe to include Asia, Africa, Eastern and Central Europe, South America, and Oceania as well as business relationships among them. The journal welcomes contributions from leading marketing and international business scholars, practitioners, and policymakers and it is aimed at international marketing and business scholars and practitioners. The Journal of Global Marketing provides valuable marketing information for CEOs, management at all levels, marketing professionals of all types, educators, and students. The Journal of Global Marketing welcomes submissions of high-quality managerially-relevant articles that range from empirical studies of important international marketing questions and phenomena, to analyses of or theses on specific markets or marketing trends, to integrative studies of industries and companies.