Journal of Consumer Marketing
SJR Rank #4,036H-index: 127SJR: 1.124Best quartile: Q1
Publisher
Emerald Group Publishing Ltd.
Country
United Kingdom
Type
journal
SJR by Edition
Subject Categories
- Business and International ManagementQ1
- MarketingQ2
Areas: Business, Management and Accounting
Most published research topics
Consumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social MediaCustomer Service Quality and LoyaltyConsumer Retail Behavior StudiesEnvironmental Sustainability in BusinessConsumer Market Behavior and PricingTechnology Adoption and User BehaviourMarketing and Advertising StrategiesBehavioral Health and InterventionsMedia, Gender, and Advertising
Source: OpenAlex
Publication Statistics
Documents per Year
Detailed Information
ISSN
0736-3761
SJR Best Quartile
Q1
Region
Western Europe
Citations per Document (2 years)
6.09
References per Document
90.32
Coverage
1984-2026
Scope
Journal of Consumer Marketing (JCM) is a journal written by scholars and practitioners, and is edited for marketers who desire further insight into how people behave as consumers worldwide. Consumption is a key element of much of human behaviour and understanding consumer behaviour is the key to creating effective marketing strategies. We are committed to publishing not only research, but cases, new concepts and/or practices, as well as commentary which reflect personal opinion. JCM seeks to blend both theory and practice.
Metrics from SCImago Journal Rank 2025. View on SCImago