International Journal of Market Research

Scope

Founded in 1958, the aim of the International Journal of Market Research (IJMR) is to be the leading source of information about best practice and new thinking in research, insight and data analysis worldwide. IJMR is an applied journal that provides a bridge between academia and practice, giving a platform to disseminate the latest thinking in research practice and policy to a global audience of educators, practitioners, and decision-makers. IJMR is SSCI-ranked, rated as an ‘A’ quality journal by the ABDC, and as an ‘Internationally Recognised’ (2*) journal by the Chartered Association of Business Schools. Readers are looking for ways to optimise and leverage research, insight and data, and trust the integrity of the IJMR to provide them with leading-edge and authoritative thinking that can be practically applied in a business and societal context. The IJMR is first and foremost an applied journal that publishes the best from academia and practitioners and whilst the primary audience is the professional researcher at all levels and all spheres, the IJMR also seeks to encourage a dialogue between practitioners, academics and those in the business or public sectors who rely on research, insight and data to make effective decisions, deliver impact and drive change. The editorial team is interested in papers that are evidence based, clearly written and unambiguous; that are original and contain new and practical ideas. The style should demonstrate authority and expertise but be accessible to the wider audience. In particular, every paper must engage and stimulate readers, be relevant to their needs and ensure that the practical applications of the ideas and concepts within the papers are readily apparent.