Applied Marketing Analytics

SJR Rank #18,951H-index: 8SJR: 0.256Best quartile: Q3
Journal website: aims, scope and author guidelines
Publisher

Henry Stewart Publications

Country

United Kingdom

Type

journal

SJR by Edition

2022202500.0650.130.1950.26

Subject Categories

  • MarketingQ3
  • Strategy and ManagementQ3
  • Statistics, Probability and UncertaintyQ4

Areas: Business, Management and Accounting · Decision Sciences

Most published research topics

Big Data and Business IntelligenceDigital Marketing and Social MediaCustomer churn and segmentationCustomer Service Quality and LoyaltyConsumer Retail Behavior StudiesConsumer Market Behavior and PricingAI in Service InteractionsTechnology Adoption and User BehaviourMarketing and Advertising StrategiesConsumer Behavior in Brand Consumption and Identification

Source: OpenAlex

Publication Statistics

2025 Docs3-Year DocsCitable Docs0306090120

Documents per Year

20222025010203040

Detailed Information

ISSN

2054-7544, 2054-7552

SJR Best Quartile

Q3

Region

Western Europe

Citations per Document (2 years)

0.85

References per Document

28.21

Coverage

2018-2025

Scope

No scope description available yet.

Metrics from SCImago Journal Rank 2025. View on SCImago