Journal of Interactive Advertising

Scope

The Journal of Interactive Advertising (JIA) is a peer-reviewed international journal which aims to promote knowledge related to the field of interactive advertising, marketing and communication in the constantly expanding networked world. JIA is dedicated to publishing high-quality original research focusing on advertising using interactive means, including both online and offline, to promote mutual actions among consumers, messages and brands. Any original research related to all types of interactive advertising will be considered for publication. This includes all aspects of interactive advertising: the roles of interactivity on advertising effectiveness, interactive advertising in global and multi-cultural settings, data analytics and methodological issues, along with more macro aspects such as economic and social impacts of interactive advertising.