Young Consumers
SJR Rank #4,230H-index: 50SJR: 1.093Best quartile: Q1
Publisher
Emerald Group Publishing Ltd.
Country
United Kingdom
Type
journal
SJR by Edition
Subject Categories
- Economics, Econometrics and Finance (miscellaneous)Q1
- Life-span and Life-course StudiesQ1
Areas: Economics, Econometrics and Finance · Social Sciences
Most published research topics
Consumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social MediaConsumer Retail Behavior StudiesMedia, Gender, and AdvertisingImpact of Technology on AdolescentsTechnology Adoption and User BehaviourEnvironmental Sustainability in BusinessChild Development and Digital TechnologyCustomer Service Quality and LoyaltyEnvironmental Education and Sustainability
Source: OpenAlex
Publication Statistics
Documents per Year
Detailed Information
ISSN
1747-3616, 1758-7212
SJR Best Quartile
Q1
Region
Western Europe
Citations per Document (2 years)
8.30
References per Document
78.90
Coverage
2002-2026
Scope
The young people’s marketplace is fast-moving and characterized by an increasingly sophisticated and brand-aware audience. Topical articles and the latest research findings keep readers in touch with what youth are thinking and doing. Topics include, but are not limited to: • Youth consumer behaviour • Branding • New product development • Child and adolescent development • Children and technology • Responsible marketing • Youth trends • Children’s media • Industry initiatives • Ethical and regulatory issues.
Metrics from SCImago Journal Rank 2025. View on SCImago