Journal of Social Marketing

Scope

A marketing philosophy centres on making customers happy — and doing it better than competitors can. Social marketing is a means to change behaviour in individuals, the people they interact with and the surrounding environment. This journal publishes research across a wide array of health, environment and social issues in any of the following areas: Conceptual social marketing studies; Social marketing theory development; Literature reviews examining the social marketing evidence base; Evaluation of social marketing programs/interventions; Formative research and consumer/market insight studies; Segmentation studies; Studies evaluating and/or experimenting with any aspect of the social marketing mix; Behaviour change studies; Downstream/midstream/upstream social marketing programs/interventions.