Journal of Islamic Marketing

Scope

JIMA covers the entire field of marketing and its associated sub-disciplines. Also, due to the nature of the subject, its reach extends further to cross-disciplinary work. JIMA publishes articles which are: based on quantitative or qualitative empirical work, conceptual, theory driven, literature reviews, case studies, book reviews, executive interviews, and thought pieces - without preference. Whilst we welcome novel, innovative, and ground-breaking contributions from a wide range of traditions; the focus of authors’ work must be on addressing the needs of a marketing audience - and links with Islam and Muslims must be clearly articulated throughout. The following are some suggested areas of interest: • Development of Theory, Practice, and Research Methods • Marketing of Islamic Financial Products and Services • Halal Food, Drink, Pharmaceuticals, Cosmetics, Toiletries, and Supply Chains • Arts, Fashion, Lifestyle, Entertainment, and Sports • Hospitality, Spiritual and Health Tourism Religiosity, Muslim Rituals and patterns of Worship, Society, Interfaith, Ethnocentrism, Multiculturalism, and Cross-Culture, Islamic Codes of Conduct and Ethics,