International Journal of Sports Marketing and Sponsorship

Scope

The journal provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. Practitioners can use the information (including case studies) to find important data, develop strategies, create presentations and understand how the industry is changing. Listed below are just some of the examples of themes covered by the journal: • Consumer attitudes to sports and sports marketing programmes • Event evaluation • Demographic analysis • Brand awareness • Brand recall for sponsors/non-sponsors • Ambush marketing • Risk management • Technology • Merchandising strategies • Globalization of sport