Journal of Marketing Education

Scope

The Journal of Marketing Education is the leading international scholarly journal devoted to contemporary issues in marketing education. Its mission is to provide a forum for the exchange of ideas, information, and experiences related to the process of educating students in marketing and its subfields. Its audience is largely composed of marketing faculty members at institutions of higher education where teaching is an integral component of their overall responsibilities. The main function of the Journal of Marketing Education is to publish articles focusing on the latest teaching/learning strategies and tactics in marketing education. The journal also publishes articles that address various professional issues of importance to marketing faculty members. The readership of the Journal of Marketing Education is international in scope with significant representation in university libraries.