International Journal of Advertising

SJR Rank #649H-index: 95SJR: 3.182Best quartile: Q1
Journal website: aims, scope and author guidelines
Publisher

Taylor and Francis Ltd.

Country

United Kingdom

Type

journal

SJR by Edition

2022202500.81.62.43.2

Subject Categories

  • CommunicationQ1
  • MarketingQ1

Areas: Business, Management and Accounting · Social Sciences

Most published research topics

Consumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social MediaMedia, Gender, and AdvertisingMedia Influence and HealthHuman auditory perception and evaluationConsumer Market Behavior and PricingDiverse Scientific and Economic StudiesMarketing and Advertising StrategiesBehavioral Health and InterventionsTechnology Adoption and User Behaviour

Source: OpenAlex

Publication Statistics

2025 Docs3-Year DocsCitable Docs055110165220

Documents per Year

202220250306090120

Detailed Information

ISSN

1759-3948, 0265-0487

SJR Best Quartile

Q1

Region

Western Europe

Citations per Document (2 years)

9.01

References per Document

87.20

Coverage

1982-2026

Scope

The International Journal of Advertising (IJA) publishes original contributions on all aspects of marketing communications from the academic, practitioner and public policy perspectives. It includes: advertising and media, direct marketing, sales promotions, sponsorship, public relations and integrated marketing communications (IMC).

Metrics from SCImago Journal Rank 2025. View on SCImago